Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to boost their information collection procedures. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to better precision and even more dependable data
Pixel monitoring uses a piece of code to register conversions on your site. It's simple to establish and much less prone to ad blockers.
1. Much more precise data
The standard approach of tracking conversions on a website, using pixels, is having difficulty with transforming browser privacy policies. This implies that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be influenced by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user journeys across networks.
In addition, this type of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketers extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these constraints and give precise, consistent information that is much less vulnerable to interference.
This sort of monitoring likewise allows organizations to track conversions that occur outside of the website, like call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service performance marketing solutions life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more reliable for organizations seeking to adapt to these adjustments.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to 3rd party endpoints, improving protection and personal privacy. This is especially vital as different web browsers and platforms significantly alter how they manage cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch customer information directly on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data monitoring and gives organizations extra control over transmission, making it generally a lot more reputable. Consequently, it's much less prone to data difficulties brought on by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This permits you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally avoids the tracking restrictions enforced by internet browsers and ad blockers.