Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs much more technical knowledge than routine GTM and might present extra expenses, it can bring about better precision and even more reliable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to adhere to various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking allows organizations to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and supply accurate, consistent information that is much less vulnerable to disturbance.
This kind of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it reaches third party endpoints, boosting safety and security and privacy. This is specifically essential as various web browsers and platforms significantly alter just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
Furthermore, server-side tracking allows you to capture individual data straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is then sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is a data collection process that takes place on the website's very own server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the scope of data monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Because of this, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can customer retention analytics accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and aids ensure compliance with privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.